What is "Genealogy Tree" in MLM?

A multi-level marketing (MLM) business grows based on its network of members. It is similar to a large tree that has branches spreading out in different directions to provide the business both profitability and poise.

Genealogy tree is a feature or concept that mobilizes the whole MLM system through network marketing, just like branches of a tree. The idea of the genealogy tree coined from the parent-children concept, which also has the name “nodes.”

Simply put, a genealogy tree is that element of network marketing that provides momentum to the whole MLM business through various branches or member data. It is like a family free where the family members are aligned according to a specific hierarchy, starting from the head of the family to go all the way down to junior members such as grandchildren, and others.

How Genealogy Tree Works

Genealogy tree is similar to a family tree, only with a more streamlined structure and contains detailed data of the members. To understand the concept better, assume a situation where a user joins an MLM network and subsequently begins sponsoring and bringing new members into the network. Here, in the context of the genealogy tree, all the relevant data about the member will be available, which includes:

  • Details of the parent user;
  • Details of the sponsor;
  • Who are the direct downlines of the user;
  • Details of referral downlines;
  • Member rankings.

The structure of a genealogy tree can change according to the selected MLM business plan. Usually, there are different plans available, such as Binary Plans, Matrix Plans, Board Plans, Single-Leg Plans, Generation Plans, and more. Each of these plans comes with specific features. Some plans depend on business volume points, and some have a commission structure, or some plan may have a fixed width and height.

In the case of an MLM network, it is not easy for the administrator to monitor every signup using graphs, data, and calculations. This is where the genealogy tree plays a crucial role in making the administrator know about exact signups and their current position. Administrators often use an MLM software that provides all the details with a click of the mouse and can display the entire member lineup. The data display allows the members to understand the current progress of their lineup, and they can increase their networking efforts. This is how the genealogy tree works in MLM marketing.

Various MLM Products

MLM businesses offer a wide range of attractive rewards to their members after achieving specific milestones. Most of the rewards are service-related, and there are certain companies that supply these products to networking companies. Some of the examples of such products are:

  • Holiday packages in 3, or 4-star hotels or resorts;
  • Packages for holiday club membership for the period between 1 and 10 years;
  • Discount cards of leading shopping malls;
  • Health checkup tests for preventive care;
  • Airlines vouchers;
  • MLM Software.

If you are part of an MLM business, associating with a leading MLM product supplier can give your networking business the right momentum by creating awareness, bringing in more members, and increasing sales.